Changes in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans
PRESS RELEASE Contact: SunStar Strategic Milin Iyer 703.299.8390 miyer@sunstarstrategic.com FOR IMMEDIATE RELEASE Changes in DOE’s Loan Guarantee Program Jeopardizes Company’s Expansion Plans Taylor BioMass Energy’s New Gasification Facility in Peril (Montgomery, NY – March 31, 2011) Taylor BioMass Energy, a company that turns every day waste and garbage into energy, is in jeopardy of proceeding with its …
Read MoreACORE Webinar: Communications Strategies for the Renewable Energy Industry
Please join us for an upcoming webinar - Wednesday March 23, 2011 Speaking Out On Renewable Energy: Communications Strategies for the Renewable Energy Industry Every day more opportunities are available for the renewable energy industry and renewable energy companies to appear in the media. Each of those interactions counts towards building positive momentum for renewable energy and attracting more support for …
Read MoreDeveloping and Communicating Your Company’s Unique Story
We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently. Some alternative energy companies have spent a lot of time and money developing their story and their key external messages. Other companies are new, or new to the U.S., and need to adapt their story for this market. …
Read MoreJob Creation is Worthy of Promotion
Job creation and job protection have been an important component to gaining support for the alternative energy agenda and will continue to be a focal point. The industry has done a decent job of highlighting the total number of jobs that have been created or could be created by enacting supportive policy or extending government programs such as 1603. From …
Read MoreSwitch from a reactive to a proactive approach to get your company the recognition it deserves
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for. Try a new, proactive approach to getting the recognition and exposure you deserve. A proactive approach means that you are actively seeking out and building relationships with …
Read MoreGood PR Doesn’t Just Happen
It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your product or service, unless you’re top of mind for prospects and clients, reporters, and ultimately the public, if you’re not proactively pursuing PR, you’re letting valuable opportunities pass you by. Responding to the …
Read More8 Tips to Maximize ROI at Alternative Energy Conferences
For those of you who have included industry conferences in your annual marketing plan, following are tips on how to successfully work the event so you can make the most of your investment. Before the Show Set Goals: Know what you want to achieve out of the event, whether it’s meeting a certain number of people, collecting a quota of cards, …
Read MoreWhat Americans Think
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